"Memorable, communicative, attractive. Your branding should be all three."
A strong brand and a great logo have all three of these things in common. Something that quickly communicates industry and evokes a desired emotion from your client base. A design they'll be sure to remember.
And of course, something beautiful.
I will work with you to make all of the above apply to your company's branding. I can create an all new Branding package for your business (including Business Cards, Digital Ads, and much more), or I can give your company a Brand Refresh; updating visuals that your client base is already familiar with.
And if you just need one element of your company's visuals updated, that can be arranged too. YouTube Banners, Twitch Profile graphics, a poster for an upcoming event... you name it, and I'll make it special.
Step 1: Let's hear about your project!
We'll talk about your requirements and objectives for the project. I will gain an understanding of what you'd like to achieve, what your business is about, and what you'd like me to create. You'll also receive a quote during Step 1.
- Project Scope
- Quote & Pricing
Step 2: We brainstorm
I'll share some colour palettes, typefaces, and other remarkable examples so that I can gauge what you like and dislike. I'll also learn about how you want your audience to feel after seeing your brand. Whether it's joy, a sense of luxury, or a mark of trust, I will gain an understanding of what emotions your branding should connotate.
- Specify Design Direction
- Identify your likes & dislikes
Step 3: Initial Concepts
Using all the guidance from our discussion, I'll begin putting together some early drafts and concepts. Depending on the project, I will produce either two, three or four initial drafts.
You can also reject these initial concepts if you feel I've missed the mark and I'll come up with something better from your feedback.
- First Drafts
- 2-4 Concepts
- Unlimited Revisions
Step 4: Your Favourite Concepts Refined
We select your favourite logo concept and I refine it until the design is exactly what you're looking for. I can also finalise multiple drafts if your organisation needs to introduce my concepts to a focus group.
- Final Drafts
- Improvements made from your feedback
Step 5: Stationary and Socials
With the logo now near completion, I can incorporate it into Social Media ads, animations, profile pictures, and stationary designs should your organisation require it.
Just like the logo's creation, I'll give you plenty of options to choose from, now using the colour palette and theme derived from the logo you've chosen.
- Social Media Kit
- Stationary Designs
- 3D Mockups and Merchandise
Step 6: Completed Logo Package
It's ready! I load up everything into a zipped file, complete with a font licence, invoice, style guide, and multiple formats for all kinds of use.
I'll also include versions of the logo with a transparent background and plenty of image sizes. Any Stationary designs and Social Media templates you've ordered will be included here too.
- Project Completion
- RGB & CMYK Colour Spaces
- Vector and Pixel Formats