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"A contender for my most popular Livery of all time."
Myself and Larry Chen Foto had this design brief: what would a 1980's, 7-Eleven Livery look like on a DTM grid? This is what I came up with.
It's deceptively simple, but effortlessly memorable, with assymettry on the bonnet and roof, 7-Eleven's colour palette throughout, and a huge amount of attention to detail regarding logo positions.
Little things like the main logo on the sides bisecting the side skirt? The difference between a good designer and a great one.
I used modern sponsorships throughout, being a high profile build with a lot of partners and contributors, but even so: it still subjectively feels rather timeless.

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